Twitter Leads News For MSFT, LNKD Acquisition

As is the case with most corporate events now, MSFT buying LNKD broke on Twitter first. The very first mention of this is any news article was at 7:38 AM (CDT) but Social Market Analytics (SMA) detected this 7 minutes ahead at 7:31. SMA’s patented algorithm digests, filters and evaluates Tweets in real time. The filtering process, a proprietary Tweet account filtering technology built by SMA, separates signal from noise by continuously scanning for accounts that are deemed credible to be included in the calculation process. The tweets from spam accounts are filtered right away.

The following are the 5 tweets that SMA received from these credible accounts in a matter of 13 seconds. All of them pointing towards the same positive news.

Tweets

The 7:32 AM sentiment, as a result, had already started moving positive. By the next minute, at 7:33 AM the sentiment was already positive and soaring up. By the time other news sources caught up to this news, at 7:38 AM, the sentiment was already very positive. The S-DeltaTM alerts which measures the 15 minute changes in the sentiment had started firing up at 7:33 AM as people took notice of this and the Tweet volume kept soaring.

SentimentVisuals

Contact SMA for more information about using Twitter based metrics in your investment process: info@SocialMarketAnalytics.com

 

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.